Creating Great Business Cards: A Quick Start Guide - Craft Industry Alliance (2024)

Business Card Design Considerations

Your business card is a physical extension of your business. Every aspect of the card should represent your brand.

If you had a brand identity package professionally designed, business cards were no doubt included. If hiring a graphic designer isn’t in your budget, the popular online business card printers have easily customizable templates you can use. You can also find templates in common software like Microsoft Word and Adobe Illustrator.

Here are some aspects of business card design to consider:

Size and Shape:

A standard business card is a rectangle 3½” x 2″. But you don’t have to be standard. Square cards and mini cards have gained traction in recent years. Rounded corners are also popular. And cards can be die-cut into creative shapes if your budget allows.

Keep in mind that most business card filing solutions, whether file boxes or vinyl sheets for binders are designed to hold standard-size cards. If your card is a non-standard size or shape, it may be more likely to end up in the trash.


The moment someone touches your card, the paper tells them something about you and your business. As people engage in crafts, we respond to the tactile qualities of everything around us. Heavy paper in a business card speaks of quality. When you can, choose thicker paper. Paper can feel smooth, glossy, textured, or soft. What texture best represents the feeling you want to project? Heavy kraft paper or recycled paper is a great choice to convey eco-conscious values.

Glossy papers (including photo paper) often repel ink. Many people like to make notes on business cards to remind themselves about your conversation. At least one side of your card should be ink-friendly.

Cards Have Two Sides:

Many business cards end up pinned to a tack board. Be sure all your essential contact information is on one side, so it can be accessed without unpinning the card. Use the other side to make an impact with color, your logo, or an image.


Be careful when choosing typefaces for your card. Unusual fonts can be fun, but you want recipients to be able to read your card with a glance. Mismatched fonts and letter sizing can look chaotic and make it difficult to read your card. Use a simple, easy-to-read typeface for your essential contact information. Make sure the font size and color don’t make the information difficult to read.


A horizontal, landscape layout is traditional. A vertical, portrait layout looks modern. And there is no reason you can’t use a diagonal layout if that better represents your brand.

Make sure your card isn’t overcrowded. A clean layout with plenty of white space is easy to read. When I’m meeting people, I like to write a quick note on their business cards to remind me why I want to follow up. If there is no room on the card, my note will be illegible.

Printing Your Business Cards

Your options for printing your business cards may be limited by your budget and the available time frame.

Do-It-Yourself: Inexpensive and Fast

If you have a decent printer in your office or studio, you can print your own business cards. Special paper is available with micro-perforations allowing you to print ten cards per sheet. The paper isn’t very thick, your color choices are limited, and the perforated edges aren’t particularly smooth, but if you need cards in a hurry this is a good option.

FedEx Office, Staples, or Office Depot: Nearly as Fast, More Expensive

Your local office supply store can print your business cards and may be able to give you same-day service. Your paper and color choices will be limited, but it’s a step up from the print-it-yourself option.

Online Printers: Reasonably Priced and Relatively Quick

New York Times’ Wirecutter recently did a comprehensive review of business card printing services, evaluating print quality, ease of ordering, range of templates and custom options, and customer service. I’ve personally used both Moo and VistaPrint, both with great results. These services offer a wide range of papers and design options. Your cards can generally be delivered within 10–14 days, and express delivery is available for an additional charge.

Traditional Printers

A traditional business print shop will give you the widest range of options for paper and special finishes. If you want spot gloss to make your logo shine, a metallic foil to highlight some aspect of your design, or an unusual shape, this is the way to go. Of course, you’ll pay more for these special features, and you might face longer lead times.

A Final Thought

It’s been estimated that 80–90% of business cards end up in the trash. Have fun designing your card but keep your budget in mind. Your goal is to make a great first impression and have the recipient hold on to your card long enough to transfer your contact information to their phone or computer.

Creating Great Business Cards: A Quick Start Guide - Craft Industry Alliance (2024)


How much does it cost to make 5000 business cards? ›

Can I reorder the business cards if I need more?
1000$ 25.93
2500$ 40.97
5000$ 69.01
10000$ 119.74
4 more rows

How many business cards should I start with? ›

It's recommended to order a standard number of business cards initially, such as 500 cards, to make sure you have enough on hand. You can always reorder more as needed.

What is the success rate of business cards? ›

There are a number of variables that determine how effective a business card is, which in turn determines the ROI that can be achieved by that card. It is estimated that for every 2,000 cards that are distributed, sales will increase by 2.5%.

How much should I pay someone to make business cards? ›

A: The cost for a custom business card design can range anywhere from $50 to $500 or more, depending on the aforementioned factors and the specific requirements of your project.

What is the golden ratio for business cards? ›

It's easy to implement the golden ratio into your typographical elements; you just simply multiply the body text size by 1.618 and you will get your complementary font size. For example, say your body text is a 10 pt font, by using this ratio you will multiply 10 by 1.618 to determine the complementary heading.

Are business cards still worth it? ›

While the traditional paper business card may be obsolete, that doesn't mean you don't need business cards. Exchanging contact information professionally still requires a business card, but how that business card looks has changed.

What is the ideal paper for business cards? ›

Classic business cards are printed most commonly on 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb. gloss cover (thin). These are the 3 most common types of business card paper used to create a classic style and feel. But, there are even more upgraded business card paper weight options available.

How to make an eye catching business card? ›

Your card should be simple, easy to read, and clear-cut. It should be a conversation starter! To help it stand out you could have it designed with special finishing features like foil accents and die cuts. Another attention-grabbing way to design a card is to have it made with an unusual material.

Where is the best place to put a logo on a business card? ›

There are many ways to prominently display your logo, and this article discusses a few of the more common methods. The standard approach is to put the logo on the upper left hand corner of the business card. This is considered a classic design and looks great for most situations.

How can I make my business card more creative? ›

Add a photo. Designing your business card around a photo (whether it's a photo of you, your product, or something related to your business) can make them more memorable and visually interesting—which will also make them more likely to drive results.

Is there a word template for business cards? ›

Word and Publisher come with built-in templates that you can use to print different types of labels, business cards, dividers, name badges, postcards, and more. To see them in Word or Publisher, click File > New and search for labels or business cards.

How much does it cost to make 500 business cards? ›

If larger business cards make sense for your business, then it's important to keep in mind that the larger the business card is, the higher the price will be. For the standard 3.5” x 2” business card size, when ordering 500 custom business cards, the average cost per business card is around $0.06-$0.24.

How much does it cost to make 50 business cards? ›

The price of cheap business cards varies depending on the service you use. However, you can expect to pay around $10 for 50 to 100 for a basic business card.

How much does it cost to have 500 business cards printed? ›

If larger business cards make sense for your business, then it's important to keep in mind that the larger the business card is, the higher the price will be. For the standard 3.5” x 2” business card size, when ordering 500 custom business cards, the average cost per business card is around $0.06-$0.24.

How much should I charge for 500 business cards? ›

On average, you can expect to pay anywhere from $20 to $100 or more for a set of 500 standard business cards. However, premium options with special finishes, high-quality materials, or unique designs can cost more.

How much does 1000 business cards weigh? ›

As a general guide (based on 12-16pt cards): 500 cards = 0.5 kg. 1000 cards = 1 kg.

What is the average cost of 250 business cards? ›

Other Popular Business Card Configurations
QuantityPaperFront & Back
250 Business Cards14pt Cover$37.23
380 Business Cards18pt Cover$42.09
500 Business Cards14pt Cover$42.09
1000 Business Cards14pt Cover$52.61
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